Boston, MA — On September 15, in celebration of Hispanic Heritage Month, Más Latino is proud to announce the launch of its brand-new morning show: “VIVA LATINO” hosted by the sensational Cecy del Carmen. Debuting during this month of recognition and pride, the program will broadcast live from Boston to audiences across New England and throughout the United States, marking a new chapter in how mornings are lived, con sabor.

Currently co-host of the Más Latino Morning Show, Cecy has dedicated her career to engaging audiences and representing the Latino community. Her trusted presence both on-air and online makes her the natural choice to lead VIVA LATINO, a show designed to inform, entertain, and celebrate Latino culture every morning.

“For me, it’s about more than a show, it’s about being a voice that reflects, respects, and celebrates our community. I love starting the day with our listeners, it’s a privilege to be part of their mornings and their stories,” said Cecy del Carmen.

The launch of VIVA LATINO underscores Más Latino’s commitment to serving as a hub for Latino voices, music, and stories, bringing together community, culture, and connection at the start of each day.

“Cecy embodies the heart and spirit of Boston’s Latino community,” said Marta Lopez, Chief of Staff at Más Latino. “Her passion and commitment to community will make VIVA LATINO a must-listen show for audiences nationwide.”